Luciano Tinelli's exciting adventure began in Valenza, the capital of Italian jewelry, in 1966.
Luciano Tinelli manifests creativity and competence from the beginning, giving life to collections where whimsical new ideas mingle with the artisan tradition of merely hand-forged jewelry; in a short time, Tinelli and its jewels make themselves a name among the most famous international jewelery companies.
The meeting with stimulating cultures and societies in their diversity provides further impulses for the creation of authentic masterpieces, including the Art Nouveau, Neoclassical and Zodiac collections, still in vogue given their being beyond ephemeral fashions.

Luciano Tinelli's growing passion for watchmaking led Luciano Tinelli to shape and present his first watch; it is 1990, and this will turn out to be the first step of a journey in the company of time, with the sole goal of melting high jewelry and high quality watches, surely a meeting point as unexplored as it is ambitious. On February 2, 1993, at the "The Gallery of Design and Innovation" competition, organized by the JA Show in New York, a jury composed of leaders in the field of design awarded to the watch presented by Luciano Tinelli, the "Best in Show" award.
In July of the same year, also in New York, the JA Show created a new competition "The Window Unit Display" and the Tinelli watches reposition themselves at the top of the judges' preferences; the three watches on display are rewarded for the harmonious combination of their shapes and the choice of raw materials.

On 1st August 2001, the last time-honored recognition for Luciano Tinelli's watches. The JA Show in New York organizes a "Concours d’Elegance" and the Tinelli watch in contention obtains the "Eli Wallach" award for the most attractive design.

In order to fully understand the importance of these victories, it is essential to make it clear that they have been achieved in a highly competitive sector, where there are long-standing "griffes" among the participants in the competitions and celebrated all over the world. The innovation and quality of the watches, in a short time, have transported the brand to Asian markets, Hong Kong has become the capital of Asia that has found huge success, design and quality have crossed the continent. This online showcase was created to offer the opportunity to customers who look for exclusive jewelry, to buy anywhere in the world and to spread the culture of jewelry made by hand.

These successes have certainly brought luster to Luciano Tinelli, raising its international prestige along with that of his jewels, whose elegant forms in gold and enamel, defined by high-quality diamonds precious stones of color, are a pleasure to see, but even more to wear.